FIFA's Global Stand Against Racism

Ahead of the inaugural 2025 Club World Cup, FIFA wanted to relaunch and revamp its 'No Racism' movement, in order to bolster up the fight against racism and discrimination in the sport.

We worked to create a bolder, more impactful, brand identity built around the newly introduced crossed-arms ‘No Racism’ gesture. Designing a versatile new logo, matching iconography and photography treatment around the gesture, allowed us to thread this powerful new symbol throughout the whole brand world.

Role: Design Lead

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