A Visual Dictionary for the advertising world

Asking “what is a creative tissue?” can seem silly, when you are sitting in a room full of intimidating, grizzled advertising professionals who have seen and done it all. Or that’s how Sacha, Amy and I felt as Juniors starting out in the industry, and that’s how AdVocab was born.

By accumulating 150+ words (and still going) and merging them with ‘punny’ illustrations we created a memorable online resource for the world of weird ad-land jargon.

We gained sponsorship from D&AD and launched our online platform at the D&AD New Blood awards. Showcasing the words and illustration we had, as well as collecting many more.
Since then we have started a real AdVocab community! By giving talks and touring round universities and agencies we are able to showcase our platform directly, find new words and chat to industries newbies (or soon to be).

The first 150 words were all illustrated by me, but we have since opened up the gates to the whole world (via a fun toolkit downloadable on our site). So that anyone can take part in building this platform, ensuring it can stay relevant and useful.

Role: Design Lead / Illustrator / Co-creater

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