Building a brand platform with a message

To launch a new range of intimate washes, Canesten wanted to have a brand refresh campaign to soft-launch a new look and attitude for itself.

We breathed in new life into their visual identity. Introducing an new brand shape - built out of their logo itself, a revitalised colour palette, custom brand font and a campaign that would instantly deliver a new tone and stance for Canesten worldwide.

Role: Lead Design